sr. Email Marketing Manager

Location: Utrecht, Netherlands
Salary: competitive
Sectors: Creative
Job Type: Permanent
Apply for this Job

This retail brand is looking for a (Sr.) E-mail Campaign Manager, working on running customer/member campaign mainly via mail, app & push. The CRM team forms - together with the Marcom-, PR-, Design-, VM-, CSR- and CI team - the marketing team of the brand.

As the (Sr.) E-mail Campaign Manager you will be responsible for the day to day management of all Campaign activities which are focused on the customer life cycle (acquire, develop, retain & inspire) in 9 countries. Based on market intelligence, AI and other insights (from the different departments). you will execute customer-oriented marketing campaigns for our different customer segments. You will be reporting into the Global CRM & Loyalty Manager and will work together on the long-term strategic goal of creating an 'effective & efficient contact strategy'.

Key responsibilities:

  • Responsible for effective and efficient email, push & SMS campaigns
  • Marketing automation: creating atomization in templates, audiences, recommendations and journeys
  • Personalization: focusing on relevance and sending the right message at the right time, to the right customer by means of e.g. AI recommendations
  • Campaign strategy: managing strategy for promotional and seasonal campaigns trough alignment with the different departments, countries and our suppliers.
  • Test & Learn: managing and coordination of the testplanning for both push and email
  • Managing performance: collecting & influencing the email, sms and push campaign performance. Reporting on it supported by campaign dashboards and our CI data analyst
  • End to end planning: responsible for planning, briefing and executing all CRM campaigns supported by email & push marketeers
  • Troubleshooting: making sure operational problems regarding email, SMS & push platform (Selligent) are solved
  • Leadgen: drive & coordinate lead gen, re-engagement and suppression activities to keep our contactable base active and growing
  • Coaching & educating our Email & Push marketeers
  • Always on the lookout for new possibilities & initiatives to improve our campaigns, communication channels and KPIs

The ideal CANDIDATE:

  • We are looking for a Campaign/Digital Channel professional with minimum a Bachelors degree in Marketing / Communication / Business Studies.
  • At least 3 years working experience in a comparable campaign management position, preferably in the retail industry. Experience with Selligent is an advantage.
  • Strong background and proof of driving conversion, and knowledge of A-B testing and lead gen strategies
  • Experience in analyzing data, building and interpreting reports
  • Excellent knowledge of the English language (written and spoken)
Apply for this Job