Web Analyst

Location: Amsterdam, North Holland, Netherlands
Salary: competitive
Sectors: Account Services
Job Type: Permanent

Web Analyst

We are looking for a result driven Web Analyst to be the critical analytic mind of our clients' Digital Marketing team. As a Web Analyst, you will help analyze, interpret and improve our acquisition activities in every possible way. As part of the Digital Marketing team, your role is to gather, interpret, and translate online data in to actionable insights. You will focus on the acquisition of new customers and support the Digital Marketers in achieving commercial targets. Taking initiative to improve results should be second nature to you. Your job As a Web Analyst to help us grow and mature as a data driven agile company that continuously delivers value. You have a proven business and/or marketing acumen and are able to translate business requirements into deliverables, set priorities accordingly. You think data first and have a proven track record in analyzing conversions and sales funnels. You are naturally curious and eager to learn new technologies and tools. Your knowledge and experience in tools helps you deliver clear analytics and reporting. Your experience with online analytic tools is on point and you have knowledge of reporting or dash boarding tools. You have the knowledge of implementation to work with our developer teams to secure a structured data gathering on a team basis. You work closely together with the marketing managers, product managers, product owners and development teams as your stakeholders.

Your working environment

The company is ambitious in being a customer centric financial service provider for mobile oriented target audiences. They believe that people are fully capable of making their own financial decisions. They want to enable our customers to handle their own financial needs with confidence and indecency. Their product portfolio reflects those principles. They believe that people wish to be more self-determined in life. That is why we enable people to handle their financial needs with greater confidence and independency, by creating financial products and services that are transparent and easy to use. They are pioneers. Being a pioneer requires courage: courage to think and act differently. The company has grown rapidly over the past years.

Your profile

You are a Web Analyst with a structured analytical mind. You have relevant experience in online businesses and are a strong team player in your team. You are creative, can inspire others to be likewise and have a sense of humor. Do you think you fit the bill? Check your profile: Your responsibilities

  • Manage Google Analytics and Data Studio
  • Tag and track all website and app features
  • Define and monitor KPIs for our website and app
  • Analyze the performance of our acquisition channels
  • Analyze the performance of our website, app, and onboarding
  • Pro-actively deliver optimization insights by identifying opportunities for A/B testing

Required Skills and Abilities

  • A completed Bachelor's degree in a relevant domain
  • At least 2 years of experience in working as a Web Analyst
  • Experience with Tag Management tools such as Relay42 or Google Tag Manager
  • Knowledge of JavaScript and HTML
  • Experience with DCM
  • Understanding of digital marketing channels and sales funnels
  • Sufficient understanding of how to connect GA with other tools
  • Knowledge of SQL is a plus
  • Able to present data in an attractive way
  • Mastery of English good in both speaking and writing