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International Media & Marketing manager

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Location Amsterdam, North Holland Salary competitive
Sector Creative Type Permanent

Be the global Digital Marketing leader that sets, develops and deploys the Group digital roadmap in order to increase the effectiveness of the Digital Marketing content & media strategy for all global brands, in close partnership with the key OC's and Group Marketing teams.

Key objectives are:

  1. Digital Roadmap: Set the Digital Agenda and roadmap for global brands for 2022
  2. Capability building: Development of required online marketing skill-sets andprocesses for colleagues on decision-making- & operational levels ofthe organization
  3. Digital Strategy & Content Development: Development of best practiceDigital content & comms- strategies.
  4. Deploy golden launches to OCs with digital campaigns toolkit, mediarecommendations, actionable KPI's and measurement tools in alignmentwith the global and local brand teams.
  5. Ecommerce growth: Boost ecom growth program in key markets byoptimizing the traffic flow and maximizing conversion levels.
  6. Partnerships: Maximize impact of relevant global online media partners anddigital ad tech relationships (e.g. FB, google, snapchat, googlemarketing platform, socialbakers, etc
  7. Owned Media: Manage and optimize effectiveness of Owned Mediachannels